| Summary: | The aim of this article is to define the specific features of the neologisms used on the Russian websites. Online media texts contain a lexical set that makes it possible to demonstrate the features of the neologisms. The most numerous group of the neologisms with borrowed affixes comprises 56% of neologisms that are formed by the means of prefixes or prefixoids, and 44% of neologisms that are formed by the means of suffixes or suffixoids. Online media discourse is an effective space for a language-game, for that reason this subject provides a vast field for research. The modern concept of a new word consists of the broad understanding of neologisms as the new words, definitions and set expressions, that are based on the perception of relativity of the term «new» as well as on the understanding of neologisms as a sociohistorical category. The formation and substitution of the old words by the new ones is one of the most dynamic processes in the modern Russian language that provokes an academic interest in the modern linguistics. With regard to the above mentioned, the specific reasons for the relevance of neologisms research in the grammatical agent terms are represented in two main principles: the extralinguistic principle and the intralinguistic principle. The idea of the extralinguistic principle is in the nature of a fast-changing community that is in a permanent need for creating new definitions for themselves in the new social roles and professional features. The idea of the intralinguistic principle is in the permanent need for systematization of productive means of the new words formations, establishing synchronic segments of major activity of certain word-forming patterns and marking the contrary tendencies of productivity decline [1-2].
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