HUMAN NATURE: BETWEEN PERSUASION AND MANIPULATION

• Main Author: CRISTINA LUCIA ȘUTIU
• Format: Article
• Language: deu
• Published: Alexandru Ioan Cuza University Press 2014-11-01
• Series: Agathos: An International Review of the Humanities and Social Sciences
• Subjects: persuasion; manipulation; ethics; communication
• Online Access: http://www.agathos-international-review.com/issue5_2/13.Articol%20-%20CRISTINA%20LUCIA%20SUTIU.pdf

Each word is an attempt to influence other persons, as Alex Mucchielli said. Communication, by using words, is a characteristic of human beings, and it plays an important role in everyday life. Communication can be seen as an attempt to share information through a process of symbolic interaction between human beings. It is an essential life process through which humans create, transmit and utilize information by words. Putting words in act, we can express feelings, we can share opinions and we can obtain whatever we want, finally. It is essential to take into account certain ethical rules whenever we start a communication process. As the main purpose of communication is to convince people, this goal can be achieved only by using persuasion and/or manipulation. The last century is a sort of witness as regards the use of words in order to persuade people to adhere to certain ideological precepts and to determine them to act in a certain desirable way by the initiators of the communication process. Practically, there is a fine line between persuasion and manipulation; and in this situation, it is hard for ordinary people to distinguish between them. Manipulation appears like a persuasive process and it hides its true aims. This is the only way by which it can operate and for that it is considered immoral and invasive in the mind and soul of people. Human beings are now in the position to look for a way to protect themselves against such an invasive act and to find a way to distinguish between correct and false information. What can we do? In this study we analyze persuasion and manipulation from an ethical point of view and we search for paths to protect ourselves from the manipulative techniques.