Language Strategy
This paper reviews existing studies on the language strategies of multinational corporations (MNCs)—a subject that has received increasing attention since the late 2000s. In most of these existing studies, both academics and practitioners have tended to focus primarily on Englishization. That is, En...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2016-10-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/15/5/15_0160430a/_pdf/-char/en |