How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms)
Consensus exists in the academic and business experts regarding the growing challenges in the status of the marketing department within the organization. Practitioners and academics suggest that the department does not get enough acknowledge elements from the upper echelon due to its lack of account...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2014-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_6135_bd412c810a57188e845046b9e1ee25e5.pdf |