The strategic capability of a shoe company from Brazil: the Olympikus case

The strategic capability of a shoe company from Brazil: the Olympikus case

The main objective in this article is to analyze how the opportunities and resources are identified and mobilized to assure conditions to a traditional industry to compete through innovation. In this study decisions and actions associated to enterprising and innovations are analyzed in the context o...

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Bibliographic Details
Main Authors: Juliana Suzin, Claudio Reis Gonçalo, Yeda Swirski de Souza
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2007-05-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Estratégia
Empresa calçadista
Inovação
Strategy
Shoe company
Innovation
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/1620

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