THEORETICAL ASPECTS OF THE ORGANIZATION BRAND MANAGEMENT
The subject matter of research in the article is the development of the concept of "brand", as well as modern approaches to the process of brand formation of the organization. Recent decades the concept of "brand" has become widespread. It is applied to the individual, to the ent...
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| Format: | Article |
| Language: | English |
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Kharkiv National University of Radio Electronics
2021-03-01
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| Series: | Сучасний стан наукових досліджень та технологій в промисловості |
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| Online Access: | https://itssi-journal.com/index.php/ittsi/article/view/262 |