7-Eleven Melejit Lewat Lifestyle
The landscape of convenient store businesses or minimarkets now have changed. Location base strategy has not been sufficient any longer now. Psychographic and Demographic approaches tend to share a newly built power. Two main variables that have been managed concern at retail level are the store ima...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2012-05-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1327 |