CHALLENGES OF SUSTAINABLE DEVELOPMENT AND STAKES OF A SUSTAINABLE WORLD

• Main Author: Flaviu MEGHIŞAN
• Format: Article
• Language: English
• Published: Universitaria Press Craiova 2015-06-01
• Series: Management & Marketing
• Online Access: http://www.mnmk.ro/documents/2015_X1/19-17-1-15.pdf

Sustainable development is conceived on a long-run term and it reffers to that reasonable answer in fulfilling the needs of the present generations, without compromising the future of the generations to come. The concept involves a triple dimension: economic development, social fairness and inter-generation equity. Far from abstract concepts, the provocations of durable development falls into the realities of the world, illustrated by the three stakes: water, health and educations. The free modern market is a state invention, and its rules are not imposed naturally, but are the results of political arrangements. The field of international trade is not a simple game with “zero sum”. The trade improves the well-being of some nations, but there also losers. Until now, the world trade has only function in an asymmetric manner, allowing for the products from the developed markets to enter the markets of the developing countries, but without a proper reciprocity. It is desirable an economy for the XXI century, an economy that it is synchronizing with the Earth and its natural sustaining resources, not one that destroys them. The key element in restructuring the economy is to make the market to reflect the true prices, all costs included. The strategy Europe 2020 propose a new economic vision, able to help EU to exit the crisis and to build an intelligent economy, sustainable and favoring inclusion, with high rates of occupancy, productivity and social cohesion .