| Summary: | The Soviet policy in the mass-media during the crop failure and Ukrainian famine in 1928–1929 are analyzed in this article. The author proves that the mobilization of the society to help victims was not a dominant theme in the Soviet discourse. Some liberalization of public life took place in the days of New Economic Policy, for instance in public appearances of public figures. In columns of magazines critical information was present at a relatively higher level, than later. Since 1927–1928 Stalin firmly established himself on the imperial Olympus. Since this time official public media gradually began to display the «inverted reality». In the situation of absence of freedom of speech, monopoly on power and the ideology of the Communist Party, the Soviet media were a means to hide or minimize the extent of famine disaster.
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