THE EFFECT OF WEBSITE QUALITY ON ONLINE REPURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLES

• Main Authors: Afifi Z.B.N., Giantari I G.A.K.
• Format: Article
• Language: English
• Published: Biotika 2020-12-01
• Series: Biotika
• Subjects: website quality; repurchase intention; trust; management; marketing
• Online Access: https://journal-biotika.com/current-issues/2020-06/article_02.pdf

The entertainment industry is currently engaged in a fairly competitive market because of the variety of types of entertainment offered. The purpose of this study is to explain the effect of website quality on online repurchase intention with the trust variable as a mediating variable on Cinépolis website customers in Denpasar City and Badung Regency. The study is an empirical in the context of the consumer behavior in repurchases intention. This type of research uses an associative design. The population in this study is all Cinépolis website customers in the aforementioned region. The sampling technique used was purposive sampling method. The number of samples used in this study was 120 respondents. The data analysis technique used in this research is path analysis, which is equipped with a sobel test. The results of this study indicate that the quality of the website has a positive and significant effect on online repurchase intention with trust as a mediating variable on Cinépolis website customers in Denpasar City and Badung Regency. This paper expanded the body of research on the consumer behavior in repurchase intention: (1) the effect of website quality toward trust; (2) the effect of trust toward repurchases intention; (3) the effect of website quality toward repurchase intention; (4) trust mediates relationships between website qualities toward repurchase intention. This study not only discusses the relationship between research variables, but also reveals the facts of consumer behavior regarding ticket purchases based on the characteristics of respondents.