| Summary: | Preference is the main problem of consumers’ attitude. Consumers perceive some
risks and be undecisive while making purchasing preference. The main responsibilities
of operating is prevent perceiving risks. Besides, personality features are nor the same
for every consumer. In this way, hotel operating endeavor for knowing personality
features of consumers, that can help decrease perceiving risks of tourist
s. The aim this work is designating variety of perceiving risks to personality features of
consumers who purchase those touristic products. Related to this, it is exposed if there
is a relation between personality features and perceived risk of purchasing. In this
study, Çanakkale and Balıkesir that operate in four and five star hotels 398 domestic
tourists staying in a hotel completed the questionnaire. As a result of research,
personality characteristics and perceived risk; personality characteristics and attitudes; perceived risk with re-purchase behavior and re-purchasing behavior with the attitude it has been found that there is a relationship between significant and positive directional.
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