New Marketing Tendencies in the Romanian Wine Industry
In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine indu...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-04-01
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| Series: | Studies in Business and Economics |
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| Online Access: | https://doi.org/10.2478/sbe-2020-0004 |