Adoption of Mobile Apps: The Role of Experience
The form of initial experience with mobile application determines consumers’ likelihood to adopt it. This paper examines the effects of two forms of experience (direct versus indirect) toward the formation of consumers behavioral intentions (versus behavioral expectations) to adopt mobile applicatio...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2012-12-01
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| Series: | Asean Marketing Journal |
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| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2033 |