SMALL BUSINESS INDUSTRIES MAPPING IN IMPROVING ECONOMIC GROWTH OF SUB-URBAN AREA

• Main Authors: Kussujaniatun S., Warsiki A., Harilaksana D.
• Format: Article
• Language: English
• Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-03-01
• Series: Russian Journal of Agricultural and Socio-Economic Sciences
• Subjects: Mapping; industry; performance; assessment
• Online Access: https://rjoas.com/issue-2019-03/article_41.pdf

Industry mapping and need assessment are the initial steps in developing industry sector. This research aims at illustrating the industry performance, mapping the potentials of industry development and identifying need assessment of industry in Kepuh Kulon, Bantul, Yogyakarta. The data are obtained from survey method using questionnaires and Focus Group Discussion. The analysis conducted is descriptive statistics analysis. The research results show that there are 30 entrepreneurs of belinjo crackers business and 44 entrepreneurs of the other industries such as bricks, sewing, silver, embroidery, bakery, flour milling, and rice milling. Even though the small businesses have established for years, most of the industries still do not have proper business operation management, from administration and finance aspects to production and marketing aspects. The results of the need assessment show that trainings for administration documentation, financial statement reporting, product innovation, packaging technique, marketing technique, and waste management are needed to improve the capacity of the businesses.