Local banks in social media: determinants and consequences

Local banks in social media: determinants and consequences

In this study, we examine the determinants of social media adoption by local banks and its consequences. We use a unique dataset covering almost 600 local banks in Poland during the 2010–2016 period. This dataset contains information on the activity of local banks in social media, their financial pe...

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Bibliographic Details
Main Authors: Krzysztof Jackowicz, Łukasz Kozłowski, Iwa Kuchciak, Monika Marcinkowska
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Ekonomska Istraživanja
Subjects:
social media
banks
local competition
bank performance
Online Access:http://dx.doi.org/10.1080/1331677X.2020.1773892

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