Local banks in social media: determinants and consequences
In this study, we examine the determinants of social media adoption by local banks and its consequences. We use a unique dataset covering almost 600 local banks in Poland during the 2010–2016 period. This dataset contains information on the activity of local banks in social media, their financial pe...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-01-01
|
| Series: | Ekonomska Istraživanja |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/1331677X.2020.1773892 |