Measuring Service Quality of Rural Accommodations
The aim of this study is to examine the most important service quality factors for rural accommodations in rural tourism villages in South Korea by simultaneously utilizing Importance–Performance analysis (IPA) and gap analysis. The tabulated results were presented in a two-dimensional grid t showin...
Main Authors: | Hyunsuk Choi, Saehya Ann, Kwang-Woo Lee, Duk-Byeong Park |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2018-02-01
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Series: | Sustainability |
Subjects: | |
Online Access: | http://www.mdpi.com/2071-1050/10/2/443 |
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