The Strategic Role of Entrepreneurial Marketing in Small and Medium Enterprises
Without proper adoption of entrepreneurial marketing (EM) as a business strategy, many small and medium enterprises (SMEs) in both developed and developing economy would fail to survive. The aim of this conceptual paper is to elaborate the strategic role of EM in SMEs. To achieve this, the comple...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2020-08-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://dj.univ-danubius.ro/index.php/AUDOE/article/view/386/571 |