CSR Communication in the Romanian Banking System

• Main Author: Georgiana-Loredana Frecea
• Format: Article
• Language: English
• Published: Ovidius University Press 2016-01-01
• Series: Ovidius University Annals: Economic Sciences Series
• Subjects: corporate social responsibility; banking sector; Romania
• Online Access: http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-V/15.Frecea_Georgiana-Loredana.pdf

The CSR dimensions of the Romanian banking sector should be linked to the key role of thefinancial enterprises, as primary intermediaries on the global market. This position results fromtheir ability to rapidly spread positive or negative economic circumstances on the other markets,influencing the financial sustainability of the entire world as a whole. Various differences has beennoted in the Romanian banking system due to the importance attached to representativestakeholders and to the CSR communication tools. Starting from the relationship betweenstakeholders and the reputational value, this paper aims to establish a valuable approach to theexisting connections between the main stakeholders and the CSR communication strategies inRomania. The focus is on the efforts to regain the trust in banks through developing the corporateidentities in accordance with the CSR principles.