THE INFLUENCE OF CORPORATE REPUTATION AND MARKET COMPETITION ON COMPANY’S GROSS PROFIT

THE INFLUENCE OF CORPORATE REPUTATION AND MARKET COMPETITION ON COMPANY’S GROSS PROFIT

To have a profitable business you have to make a big effort. There are two important things that can influence the profitability of a company: the rivalry among stakeholders or market competition and an important intangible asset, corporate reputation. In this paper I will develop a study about how...

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Bibliographic Details
Main Author:	MIHAELA CORNELIA SANDU
Format:	Article
Language:	English
Published:	Nicolae Titulescu University Publishing House 2013-05-01
Series:	Challenges of the Knowledge Society
Subjects:	corporate reputation competition gross profit trend time series.
Online Access:	http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_011.pdf

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