The influence of economic and marketing factors on market behaviour of young consumers

• Main Author: Joanna Kicińska
• Format: Article
• Language: English
• Published: University of Life Sciences in Poznań 2010-01-01
• Series: Journal of Agribusiness and Rural Development
• Subjects: young consumers; economic and marketing determinants of market behaviour; the sources of income of young consumers
• Online Access: http://www.jard.edu.pl/tom16/zeszyt2/art_7_pl.pdf

Due to the high value of the market of young consumers in Poland, both children and the youth constitute a very attractive segment of consumers. A very high rate of them have their own money. This article aims at evaluation of influence of economic and marketing determinants on market choices of teenagers. The research shows that the determinants are of a crucial significance; the most important being the quality of goods and their prices. The most popular source of income for teenagers is the pocket money received from their parents. Young consumers use different ways of promotion and ways of sales support. Professional service and the possibility of the return of the product are the most appreciated assets of trading points.