The influence of economic and marketing factors on market behaviour of young consumers
Due to the high value of the market of young consumers in Poland, both children and the youth constitute a very attractive segment of consumers. A very high rate of them have their own money. This article aims at evaluation of influence of economic and marketing determinants on market choices of tee...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2010-01-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom16/zeszyt2/art_7_pl.pdf |