A Cross-cultural Approach to Business English

• Main Author: Violeta Lilians Negrea
• Format: Article
• Language: English
• Published: Danubius University 2012-05-01
• Series: EIRP Proceedings
• Subjects: business English; cross-cultural competence; corporate culture; professional integration
• Online Access: http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1352/1256

The cultural competence training is becoming a must for the Romanian professionals in economicsto get them ready to integrate the multicultural family in Europe. The article makes reference to the crossculturecompetence engineering and training through business English programme carried out by eMulticultproject (91068/2007-10) which produced an educational portal for interactive learning. The research followsthe European Commission Strategy for Multilinguism and it develops specific cross-culture concepts andtheory. The pedagogical approach is based on the 1990’s revised version of Bloom’s taxonomy carried out byAnderson and Krathwohl (2000). The results and conclusions are drawn by surveys and case study researchand dedicated to the development of a new strategy of academic applied English programmes. The keycontribution of the paper lies on the pedagogical insights of cross-cultural approach in business English.