BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS

• Main Author: Olga Ju. Malinina
• Format: Article
• Language: Russian
• Published: Plekhanov Russian University of Economics 2016-07-01
• Series: Statistika i Èkonomika
• Subjects: бенчмаркинг; бизнес-концепция; целевая аудитория; ассортимент; продвижение; персонал; бизнес-процессы; ключевые факторы успеха; benchmarking; business concept; target audience; selection; promotion; personnel; business processes; key success factors
• Online Access: https://statecon.rea.ru/jour/article/view/26

The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this article is to identify the best ways to develop a fashionable brand clothing store Hennes & Mauritz on the basis of benchmarking techniques. On the basis of conducted market research is a comparative analysis of the data from different perspectives. The result of the author’s study is a generalization of the ndings, the development of the key success factors that will allow to plan a successful trading activities in the future, based on the best experience of competitors.