The internationalization of a security software brazilian company in the light of networks and effectuation theories
This study explored from the perspective of networks and effectuation theories, how a security software Brazilian company goes international, identifying their motivations and what the competitive advantages that came from this process. The chosen methodology was qualitative, with the use of single...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2014-12-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/182 |