The internationalization of a security software brazilian company in the light of networks and effectuation theories

• Main Authors: Joao Ricardo Nobre Matta, Renato Dourado Cotta de Mello
• Format: Article
• Language: English
• Published: Escola Superior de Propaganda e Marketing - ESPM 2014-12-01
• Series: Internext: Revista Eletrônica de Negócios Internacionais
• Subjects: internacionalização; software de segurança; empresas brasileiras de segurança; teoria de redes; effectuation
• Online Access: https://internext.espm.br/internext/article/view/182

This study explored from the perspective of networks and effectuation theories, how a security software Brazilian company goes international, identifying their motivations and what the competitive advantages that came from this process. The chosen methodology was qualitative, with the use of single case study. The results obtained allow to note that much of the path taken in the international market did not follow the initially planned by managers and that, after the internationalization, the company began to be perceived by domestic customers as more efficient and as having more advanced technological content. In fact, the search for international competitiveness led the company to maintain high technological standards, superior even to those of international competitors. The study aims to contribute to the understanding of the Brazilian software industry internationalization process by identifying the points that have turned this company in a unique case in the segment.