| Summary: | Nowadays, with frequent financial crises and the continual increase in competitiveness among organizations, there is a vital need to reduce the costs of the entire production chain, it is fundamental for companies to take actions to meet customers' needs and satisfy their needs. Expectations in relation to the realization of services, delivery of products and still be in accordance with quality standards. For this reason, the development and use of theoretical models that help in the management and choice of the best transportation modal are essential. In this context, the question that governs this article is: how and why is one modality of cargo transportation more efficient than another for the export of electrical and electronic products from the perspective of lower cost? The main objective will be to analyze the use of theoretical models that allow to obtain the optimal decision of the modal of transport that will be used for the delivery of electrical and electronic products to Argentina. The justification for this article is to propose the use of management tools to achieve better results in processes and costs related to the transportation of goods of a company. In this article, the road and waterways modalities are observed, considering modal cost analyzes and according to the results, comparisons were made between the real scenario and a proposed scenario. The results point to the importance of using theoretical tools for the best choice of transportation modalities.
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