Aplicação da ferramenta SERVQUAL para mensurar a satisfação dos clientes em uma academia de ginástica em Petrolina – PE
In this study, the objective was to perform the practical application of SERVQUAL to evaluate the quality of the services of a fitness center in the city of Petrolina, Pernambuco. For this, a descriptive study was carried out to investigate the determining f...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2017-01-01
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| Series: | Exacta |
| Online Access: | http://www.redalyc.org/articulo.oa?id=81052202011 |