Dataset on the green consumption behaviour amongst Malaysian consumers

Dataset on the green consumption behaviour amongst Malaysian consumers

This dataset contains information of 375 respondents on green consumption behaviour. The questionnaire was developed using Theory of Planned Behaviour as the foundation. The variables available in the dataset are Environmental Concern (EC), Social Influence (SI), Perceived behavioural control (PBC),...

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Bibliographic Details
Main Authors: Noor Aswani Mohd Ghani, Farrah Dina Yusop, Yusniza Kamarulzaman
Format: Article
Language:English
Published: Elsevier 2020-10-01
Series:Data in Brief
Subjects:
Sustainable consumption
Green consumerism
Pro-environmental behaviour
Green marketing
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340920311963
Description
Summary:This dataset contains information of 375 respondents on green consumption behaviour. The questionnaire was developed using Theory of Planned Behaviour as the foundation. The variables available in the dataset are Environmental Concern (EC), Social Influence (SI), Perceived behavioural control (PBC), Consumer novelty seeking (CNS) and Green consumption behaviour (GC). In addition to the variables related to green consumption, the dataset also includes demographic and media preference information of the respondents. The data was collected via self-administered questionnaire in seven major cities in Klang Valley, namely Shah Alam, Bangsar, Petaling Jaya, Subang Jaya, Puchong, Serdang and Putrajaya. The dataset can have an important role for research in consumer behaviour towards developing green consumers.
ISSN:2352-3409

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