PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

The purpose of this study was to analyze and   find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin. This  research  used  Non  Probability  Sampling  and  Purposive  Sampling  Technique,  with  the...

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Bibliographic Details
Main Authors: Adista Anjar Diany, Marijati Sangen, Ikhwan Faisal
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2019-06-01
Series:JWM: Jurnal Wawasan Manajemen
Subjects:
Sales Promotion , Store Atmosphere, Positive Emotion and Impulse Buying
Online Access:http://jwm.ulm.ac.id/id/index.php/jwm/article/view/176

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