Modeling the Consumers Opinion Influence in Online Social Media in the Case of Eco-friendly Products
Social influence has a positive impact on the purchase intention for eco-friendly products along with other subjective and objective aspects related to environmental attitude, product attitude, and subjective and objective knowledge. Also, exposure to media has been proven to have a significant posi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-03-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/6/1796 |