International Franchising in Emerging Markets
Book review by Nadia Ballard. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Othe...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2003-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-06-01-2003-B008/full/pdf?title=international-franchising-in-emerging-markets |