International Franchising in Emerging Markets

International Franchising in Emerging Markets

Book review by Nadia Ballard. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Othe...

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Bibliographic Details
Main Author: Nadia Ballard
Format: Article
Language:English
Published: Emerald Publishing 2003-03-01
Series:New England Journal of Entrepreneurship
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-06-01-2003-B008/full/pdf?title=international-franchising-in-emerging-markets

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https://www.emerald.com/insight/content/doi/10.1108/NEJE-06-01-2003-B008/full/pdf?title=international-franchising-in-emerging-markets

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