Way2Go! Social marketing for girls' active transportation to school
Active transportation to school (ATS) is a recognized way to increase physical activity (PA). However, girls and young women do not regularly use ATS despite the many documented physical, mental, and community health benefits. Social Marketing (SM) may provide a framework for understanding girls...
Main Authors: | Claire Sauvage-Mar, Patti-Jean Naylor, Joan Wharf Higgins, Helen VonBuchholz |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2019-06-01
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Series: | Preventive Medicine Reports |
Online Access: | http://www.sciencedirect.com/science/article/pii/S221133551930018X |
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