| Summary: | <p><em>Thanks to the growth, development and popularization of World Wide Web, its technological development has a greater importance in society due to the growing embedding of both of them. Our aim in this article is to describe, to characterize and to analyze the process of rising and development of the new web hypertext standard; HTML5. At the same time we explore this process in light of various theories about technology and society.</em></p><p><em>We also pay particular attention to World Wide Web users and the general usage of «Social Media». We suggest that users influence web standards particularly, and technological development too through these kinds of new technologies.</em></p>
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