Maximizing the Influence of Innovative Green Product Propagation

• Main Authors: Liang’an Huo, Qianqian Wang, Tingting Lin, Hongguang He
• Format: Article
• Language: English
• Published: MDPI AG 2021-04-01
• Series: Sustainability
• Subjects: advertisement strategies; promotion strategies; innovative green product information; traditional product information; optimal control
• Online Access: https://www.mdpi.com/2071-1050/13/8/4110

This article considers the competition between the propagation of traditional product information and innovative green product information, and it proposes a hybrid model with advertisement and promotion strategies. On this basis, an innovation green product information propagation model is developed through the optimization of the advertisement strategies of the adopters of innovative green product information and the promotion strategies of the adopters of traditional product information, according to Pontryagin’s maximum principle to seek the optimal strategies for maximizing the influence of innovative green product information, and using numerical calculations to simulate the propagation state of product information. The results show that advertisement strategies play a decisive role in the propagation of innovative green product information in the market. If the promotion strategies are also considered, the propagation effect of innovative green product information will be more effective.