WiFi Hot Spot Service Business for the Automotive and Oil Industries: A Competitive Analysis
While you refuel for gas, why not refuel for information or upload vehicle data, using a cheap wireless technology as WiFi? This paper analyzes in extensive detail the user segmentation by vehicle usage, service offering, and full business models from WiFi hot spot services delivered to and from veh...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inforec Association
2010-01-01
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| Series: | Informatică economică |
| Subjects: | |
| Online Access: | http://revistaie.ase.ro/content/55/1001%20-%20L-F%20Pau,%20M%20Oremus.pdf |