The policy of tourism branding as an instrument of national interests: the experience of Central Eastern Europe
The article presents a problem of forming a touristic brand in Central Eastern European countries in the context of providing country’s national interests. Basing on the empirical research the author analyses the effectiveness of CEE branding policy.
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| Format: | Article |
| Language: | English |
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Institute of Modern Humanitarian Researches
2015-07-01
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| Series: | Studia Humanitatis |
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| Online Access: | http://st-hum.ru/en/node/287/ |
| Summary: | The article presents a problem of forming a touristic brand in Central Eastern European countries in the context of providing country’s national interests. Basing on the empirical research the author analyses the effectiveness of CEE branding policy. |
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| ISSN: | 2308-8079 |