Preconditions for the Formation of a Positive Image of a Region
The aim of the article is to substantiate the prerequisites for creating an image of a territory in the context of decentralization and intensification of business activity at the regional level. The economic and socio-cultural prerequisites for creating the image are revealed, their role in these p...
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2018-06-01
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| Series: | Problemi Ekonomiki |
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| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2018-2_0-pages-141_145.pdf |
| Summary: | The aim of the article is to substantiate the prerequisites for creating an image of a territory in the context of decentralization and intensification of business activity at the regional level. The economic and socio-cultural prerequisites for creating the image are revealed, their role in these processes proved. The influence of the image on investment activity in the region is analyzed. The importance of the security factor that creates a favorable environment for the formation of the regional brand and its promotion both in the national and global arena is proved. It is determined that the traditional system for forming an image of a region, under conditions of extreme instability of the domestic social and economic systems, is not sufficient to ensure balanced economic growth and gradual social development. It is proposed to use the recursion principle for region branding. A promising area for further research in this sphere is the development of methodological approaches to diagnose the image of a territory, transformation of a positive image into the regional brand and ensuring its promotion in the global information space on the same principles of international security. |
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| ISSN: | 2222-0712 2311-1186 |