A strong brand as a way to successful business.
This paper serves to point out the importance of building strong brands and to clarify some definitions related to brand, brand identity and equity. Also, to give some examples of cultural differences and emphasise the importance of them for a brand building process, in order to prevent making mista...
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| Format: | Article |
| Language: | English |
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Odesa I. I. Mechnykov National University
2015-09-01
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| Series: | Ринкова економіка: сучасна теорія і практика управління |
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| Online Access: | http://rinek.onu.edu.ua/article/view/179363 |
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doaj-f2578ab65e8048f79c7cf5e106793188 |
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Article |
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doaj-f2578ab65e8048f79c7cf5e1067931882021-01-22T11:34:01ZengOdesa I. I. Mechnykov National UniversityРинкова економіка: сучасна теорія і практика управління2413-99982015-09-0121/320921710.18524/2413-9998.2015.1/3.179363179363A strong brand as a way to successful business.О. Корець0Фінансовий аналітик компанії Brown Brothers Harriman (офіс у Кракові)This paper serves to point out the importance of building strong brands and to clarify some definitions related to brand, brand identity and equity. Also, to give some examples of cultural differences and emphasise the importance of them for a brand building process, in order to prevent making mistakes and increase brand’s performance on a global arena.http://rinek.onu.edu.ua/article/view/179363брендбренд-менеджментсистема характерних особливостей брендузначимість брендукультурні відмінності |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
О. Корець |
| spellingShingle |
О. Корець A strong brand as a way to successful business. Ринкова економіка: сучасна теорія і практика управління бренд бренд-менеджмент система характерних особливостей бренду значимість бренду культурні відмінності |
| author_facet |
О. Корець |
| author_sort |
О. Корець |
| title |
A strong brand as a way to successful business. |
| title_short |
A strong brand as a way to successful business. |
| title_full |
A strong brand as a way to successful business. |
| title_fullStr |
A strong brand as a way to successful business. |
| title_full_unstemmed |
A strong brand as a way to successful business. |
| title_sort |
strong brand as a way to successful business. |
| publisher |
Odesa I. I. Mechnykov National University |
| series |
Ринкова економіка: сучасна теорія і практика управління |
| issn |
2413-9998 |
| publishDate |
2015-09-01 |
| description |
This paper serves to point out the importance of building strong brands and to clarify some definitions related to brand, brand identity and equity. Also, to give some examples of cultural differences and emphasise the importance of them for a brand building process, in order to prevent making mistakes and increase brand’s performance on a global arena. |
| topic |
бренд бренд-менеджмент система характерних особливостей бренду значимість бренду культурні відмінності |
| url |
http://rinek.onu.edu.ua/article/view/179363 |
| work_keys_str_mv |
AT okorecʹ astrongbrandasawaytosuccessfulbusiness AT okorecʹ strongbrandasawaytosuccessfulbusiness |
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1724328237352353792 |