Corporate social responsibility and organizational identity in post-crisis economy
Today, building up organizational identity in post-crisis economy becomes a bet, as we are looking for new interpretative coordinates. First of all, we have to take into account the ability to communicate. Second in line, as an extension of the above mentioned ability, we have to highlight the corpo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2013-01-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/820.pdf
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| Summary: | Today, building up organizational identity in post-crisis
economy becomes a bet, as we are looking for new interpretative
coordinates.
First of all, we have to take into account the ability to
communicate. Second in line, as an extension of the above mentioned
ability, we have to highlight the corporate social responsibility (CSR).
Nowadays, the road map of modern business environment can be
identified only by a new philosophy of business administration. This is
the result of try and error and/or success of companies, greater or
smaller companies, about their ability to develop a dialogue with their
own audience and corporate communities.
This dialogue involves approaching the role of the social corporate
responsibility (CSR), to create the fundamentals of public policies of
modern organizations.
Therefore, the new corporate identity, which is the object of our
study, we believe it to be the result of the intensive development of
corporate communication and the responsible approach of companies to
the global issues of the world. |
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| ISSN: | 1841-8678 1844-0029 |