Perceptions and Resistance to Accept Smart Clothing: Moderating Effect of Consumer Innovativeness
Despite positive expectations from different organizations, smart clothing has not spread to the public. This study surveyed 320 adults to identify multiple obstacles arising from the adoption of smart clothing. As a result, perceived risks and unavailability of smart clothes, which are innovative p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-04-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/11/7/3211 |