Investigating the Effect of Effective Factors on Actual Purchase with The Mediating Role of Purchase Intention and The Moderating Role of Iranian Product Type
Purpose: The main purpose of this study is to investigate the effect of factors affecting the actual or final purchase of Iranian goods by evaluating the mediation effect of purchase intention and the moderating role of Iranian product type. Methodology: This research is an applied goal in terms of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2021-06-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_129901.html?lang=en |