QUALITY AND CUSTOMER SATISFACTION: RELATIONSHIPS AND DYNAMICS. A CASE STUDY
Customer satisfaction is central to strategic management oriented to quality. The quality of products/services generates, in fact, the customer satisfaction. The aim of the research is to demonstrate the existence of a linear dependence between quality and customer satisfaction. The survey tool is t...
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| Format: | Article |
| Language: | English |
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Bucharest University of Economic Studies
2014-03-01
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| Series: | Business Excellence and Management |
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| Online Access: | http://beman.ase.ro/no41/1.pdf |