Chronic Regulatory Focus: Resist impulse consumption or let it happen?

Purpose – The central objective of this research was to analyze the moderating role of chronic regulatory focus in impulse consumption when individuals are exhausted of self-control energies (ego depletion). In addition, we sought to examine the relationship between regulatory adjustment and the...

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Bibliographic Details
Main Authors: Marconi Freitas da Costa, Salomão Alencar de Farias, Claudio Felisoni de Angelo
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2018-10-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Online Access:https://rbgn.fecap.br/RBGN/article/view/3954/pdf