| Summary: | The process of urban-rural integration has led to severe ecological environmental pollution in rural areas of China, particularly in the economically-developed areas. This is an urgent issue to be solved. We select Jiangsu Province as a case study. From the perspective of the population, economic scale, energy consumption and financial support, we perform an empirical study of rural non-point source pollution problems in the process of urbanization based on the improved STIRPAT model. We apply the ridge regression method to avoid the multicollinearity of the variables in the STIRPAT model. The results show that the technological level, the size of the population and financial support are important factors affecting rural non-point source pollution. Therefore, we believe that technical progress, transformation of the mode of production and increasing the scale of financial support in rural areas are effective measures to solve the current rural nonpoint source pollution.
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