Risk management and insurance: a missing link in marketing thought and practice

Risk management and insurance: a missing link in marketing thought and practice

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Bibliographic Details
Main Author: Odo Cosmas Ogobuchi
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-03-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3898/im_en_2011_01_Odo.pdf
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spelling doaj-f17f7fd7d0ac4ddb84603cbdc8997a6a2020-11-25T02:15:29ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262011-03-01713898Risk management and insurance: a missing link in marketing thought and practiceOdo Cosmas Ogobuchihttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3898/im_en_2011_01_Odo.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Odo Cosmas Ogobuchi
spellingShingle Odo Cosmas Ogobuchi
Risk management and insurance: a missing link in marketing thought and practice
Innovative Marketing
author_facet Odo Cosmas Ogobuchi
author_sort Odo Cosmas Ogobuchi
title Risk management and insurance: a missing link in marketing thought and practice
title_short Risk management and insurance: a missing link in marketing thought and practice
title_full Risk management and insurance: a missing link in marketing thought and practice
title_fullStr Risk management and insurance: a missing link in marketing thought and practice
title_full_unstemmed Risk management and insurance: a missing link in marketing thought and practice
title_sort risk management and insurance: a missing link in marketing thought and practice
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2011-03-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3898/im_en_2011_01_Odo.pdf
work_keys_str_mv AT odocosmasogobuchi riskmanagementandinsuranceamissinglinkinmarketingthoughtandpractice
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