The Problems of Application of the Social Role of Promotion and Borrowed Terminology in the Urban Trading Networks and the Media
Nowadays advertising is of significant importance. Radio and television programmes, newspapers and magazines, various texts, even streets and shops are hardly imaginable without advertising. Advertising forms individuals’ as well as public attitude to many things in life. Besides it influences the p...
Main Authors: | Dalija Kemeklienė, Liucija Šiaučiūnienė |
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Format: | Article |
Language: | deu |
Published: |
Vilnius Gediminas Technical University
2011-04-01
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Series: | Coactivity: Philology, Educology |
Subjects: | |
Online Access: | http://dx.doi.org/10.3846/coactivity.2010.14 |
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