ONLINE VISIBILITY OF THE TOURISTIC SUPPLY IN SUCEAVA COUNTY

ONLINE VISIBILITY OF THE TOURISTIC SUPPLY IN SUCEAVA COUNTY

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Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight the...

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Bibliographic Details
Main Authors: Pavel STANCIU, Mihai COSTEA
Format: Article
Language:English
Published: Universitatii Suceava 2012-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
Accommodation structures in Bucovina
Website
Social Media Marketing
Facebook
SEO
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/50
Description
Summary:Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight the stage development of the touristic accommodation structures in Suceava County through the online visibility filter and, implicitly, their familiarisation with the specific techniques, strategies and marketing methods of the virtual environment.
ISSN:1844-2994

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