The difficulties of Biocommunication
Communicating modern biotechnologies is certainly no easy task. To tackle such a complex and future-oriented assignment, help may arrive, paradoxically, from the past, from ancient rhetorical tradition, and in particular from Aristotle, the most renowned rhetoric teacher of all time. In his Rhetoric...
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| Format: | Article |
| Language: | English |
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Sissa Medialab
2002-09-01
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| Series: | JCOM: Journal of Science Communication |
| Online Access: | http://jcom.sissa.it/article/art010302.pdf |